The Gunners have agreed a £10.6million deal with French champions Lille for the 24-year-old forward, who will arrive on a four-year contract.
Gervinho's signing comes as Wenger - due back in England from France next week - steps up his attempt to land Blackburn central defensive powerhouse Christopher Samba.
He is also seeking to bring in Shaktyar Donetsk's Brazilian midfielder Willian, in a deal that would see unwanted midfielder Denilson go the other way.
Friends of the Arsenal boss revealed Wenger is now ready to build the fifth new team of his 15-year reign, accepting a new blueprint is required if the club are to end their six-year trophy drought.
Despite grumblings from supporters reaching a peak in the wake of last season's disappointments - Wenger was said to have been less than enamoured by chief executive Ivan Gazidis' suggestion that the manager is "ultimately accountable to the fans" - the Gunners boss is determined to plough his own furrow.
Wenger has refused to be be browbeaten into changing his transfer market strategy, although he is not resistant to buying more experienced players, such as Samba, if they fit his plans.
Arsenal are struggling to shift two players they do want to lose, with no takers for Danish striker Nicklas Bendtner or Russian forward Andriy Arshavin.
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